Campaign
Codespa
Despite the economic growth experienced in this region, which halved extreme poverty between 2003 and 2012, 175 million people still live in poverty, according to data from the Economic Commission for Latin America and the Caribbean (ECLAC).
Chronic poverty affects both urban and rural areas, but it is estimated that 75% of the world’s poor live in rural zones. These communities are often isolated and lack access to basic essential services such as electricity, clean water, and healthcare.
Honors & Mentions
Best interactive campaign – FIAP
Best interactive campaign – El ojo de Iberoámerica
Silver – WINA Fest
Bronze – IAB Inspirational
Invisibility is when 62 people hold the same wealth as 3.6 billion poor people around the world.
Alfredo shares his story of loneliness, a feeling shared by 400 million others who have no access to essential health services.
Rosa speaks about injustice. How invisibility is reflected in the fact that 62 individuals own as much wealth as 3.6 billion of the world’s poorest.
Virginia speaks out for women’s rights, pointing out that while inequality exists in every country, it becomes even more severe in places marked by chronic poverty. Invisibility is earning 30% less just because you’re a woman.
