Print Design / Campaign / Branding
Hasbro
Those forgotten by Alzheimer’s become the protagonists of the game that keeps them always present.
Guess Who?
A game built on images. Through a new way of using it, we found a mechanism to help people remember what they no longer can.
In Spain, 1.2 million people no longer remember who is who. They live with Alzheimer’s, a disease where memory loss and the visual recognition of faces begin to fade in the earliest stages.
We used the faces of our iconic characters to deliver our message.
We also chose the familiar faces of our legendary characters to send a direct message on a day dedicated to those who can no longer remember the faces they love.
