Psoe - Pablo Malillos

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A project for the future of us all!

To ensure PSOE maintained its lead over Podemos, we deliberately avoided direct confrontation that could have given them greater visibility.

Instead, we centred our strategy on La Moncloa, positioning the party’s values at the forefront and reinforcing Pedro Sánchez’s image as a credible and trustworthy leader of a newly revitalised team.

Showcasing PSOE as the true driver of change.

It was not just about updating their image, but about highlighting PSOE’s ability to govern in contrast to the new parties.

A visual and editorial identity project that demonstrates versatility and the capacity to reinvent their culture through typography, form, and colour.

A full-scale project from start to finish, combining disciplines such as strategy, branding, art direction, architecture, interior design, and furniture design.

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